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Guide to Episode 39: Motivating Your Team to Adopt New Behaviors


In order to successfully motivate your team members to work in new ways, you need more than only rewards and punishments. These are the pre-conditions for motivation to take root and result in action.

In my experience, people will change their behavior when

  • They know what behavior is expected;
  • They have the skill, opportunity and capacity to act;
  • They understand why this behavior or expectation is important;
  • They get rewarded for doing it; and
  • They feel consequences for not.

This guide contains questions for reflection and suggested actions to support each of the 5 components.

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